Privacy Policy

This website ("website") is operated by Cherry Works Ltd t/a Stuart Avenue ("Stuart Avenue", "we", "us", "our"). This Privacy & Cookie Policy explains how we collect, use, disclose and protect your personal information when you use this website, in accordance with the UK GDPR, the Data Protection Act 2018 and other applicable data protection laws.

About Us

Data Controller: Cherry Works Ltd t/a Stuart Avenue
Ground Floor, Unit B Lostock Office Park,
Lynstock Way, Lostock, Bolton, BL6 4SG,
United Kingdom
Company No: 11583139
VAT No: GB305337429
Email: [email protected]

If you have any questions about this Privacy & Cookie Policy or how we handle your personal data, please contact us using the details above.

Stuart Avenue Security

We take the security of your personal information seriously. Personal information provided on the website and online payment transactions are transmitted through secure, industry-standard encryption technologies such as Secure Sockets Layer (SSL) or Transport Layer Security (TLS).

We use appropriate technical and organisational measures to protect your personal data, including:

• Secure servers and firewalls;
• Password and access controls limiting who can access your data;
• Encryption of data in transit (and in some cases at rest);
• Regular security monitoring and vulnerability management.

While we do our best to protect your personal information, no method of transmission or storage is completely secure. You are responsible for keeping your account password confidential and for using up‑to‑date security software on your own devices.

Stuart Avenue Privacy Policy

This Privacy & Cookie Policy describes how we handle personal data collected through this website, including through purchases, account registration, newsletter sign‑ups, contact forms and cookies or similar technologies.

By using this website, you acknowledge that you have read and understood this policy. Where we rely on consent (for example, for certain marketing and non‑essential cookies), you can withdraw your consent at any time as described below.

This policy applies only to information collected online via this website and does not cover information collected offline. We may update this policy from time to time; any changes will be posted on this page and the “Last updated” date will be revised accordingly.

The Information We Collect

In the course of operating our website and providing our products and services, we collect and process the following categories of personal data:

Information you provide directly

• Name and contact details (such as email address, phone number and postal address);
• Billing and delivery addresses;
• Account registration details (such as username and password);
• Order information, including products purchased, order value and delivery preferences;
• Information you provide when you contact us (for example via email or contact forms);
• Feedback, reviews and survey responses.

Information collected automatically

When you visit our website, we automatically collect certain information using cookies, log files and similar technologies, including:

• IP address;
• Device and browser type;
• Operating system and platform;
• Pages viewed, links clicked, time spent on pages;
• Referrer URL (the website you came from);
• General location information (e.g. country or city level, based on your IP address).

Information related to your purchases

• Products you purchase, view or add to your basket;
• Payment method (we do not store full card numbers or CVV codes);
• Transaction status and history;
• Delivery and returns information.

Marketing and preferences information

• Your communication preferences (e.g. whether you wish to receive marketing emails);
• Wishlist items or saved products;
• Interests or preferences you choose to share with us.

We do not intentionally collect special category data (such as health information or political opinions) via this website.

How We Use The Information We Collect

We use your personal data for the following purposes and on the following legal bases:

To provide our products and services (Contract)

• Processing and fulfilling your orders, including payment, delivery and returns;
• Managing your online account and customer profile;
• Providing customer support and responding to your enquiries.

To improve our website and services (Legitimate interests)

• Analysing how our website is used so that we can improve its design, functionality and content;
• Developing new products, services and features;
• Ensuring the security and integrity of our systems.

For marketing and promotions (Consent or legitimate interests)

• Sending you emails about new products, special offers and news, where you have subscribed or where we are otherwise permitted to do so;
• Personalising our communications and website experience based on your interests and behaviour.

You can opt out of marketing communications at any time by using the “unsubscribe” link in our emails or by contacting us.

For legal, compliance and fraud prevention purposes (Legal obligation or legitimate interests)

• Complying with legal, tax and accounting obligations;
• Preventing, detecting and investigating fraud, misuse or security incidents;
• Establishing, exercising or defending legal claims.

Your rights and choices

Under data protection law, you have rights in relation to your personal data, including the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your data in certain circumstances;
• Restrict or object to our processing of your data, including for direct marketing;
• Request the transfer of your data to you or another service provider (data portability);
• Withdraw your consent where we rely on consent (for example, for marketing or certain cookies).

To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your data.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access, disclosure or loss, we have put in place appropriate technical and organisational measures to safeguard and secure the information we collect online.

These measures include, where appropriate:

• Use of secure, access‑controlled systems and networks;
• Encryption of data in transit using SSL/TLS;
• Role‑based access controls so only authorised personnel can access personal data;
• Regular review of our security practices and policies;
• Data minimisation and retention policies to ensure data is not kept longer than necessary.

Despite these safeguards, no system can be guaranteed as 100% secure. If we become aware of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and, where required, the relevant supervisory authority.

Others With Whom We Share Your Information.

We do not sell your personal data. We only share it with trusted third parties where necessary for the purposes described in this policy, or where we are legally required to do so.

The Stuart Avenue group

Your information may be shared within Cherry Works Ltd t/a Stuart Avenue and our group entities (if any) where this is necessary for internal administration, centralised services or to provide you with a consistent experience.

Service providers

We may share your information with carefully selected service providers who help us operate our business, such as:

• Payment processors and financial service providers;
• Delivery and logistics partners;
• Email and marketing platforms;
• IT hosting, maintenance and support providers;
• Analytics and search engine providers;
• Fraud prevention and security providers.

These third parties are only allowed to process your data on our instructions and must keep it secure and confidential.

Advertising and analytics partners (including Google)

We may share pseudonymised or aggregated information with advertising and analytics partners (such as Google) to help us measure the performance of our marketing and to show relevant adverts. These partners may combine this information with other data they hold to provide their services. For more detail, see the section on Cookies, Web Beacons and how we use them.

Business transfers

If all or part of our business or assets are sold, transferred or merged, your personal data may be transferred to the buyer or new entity as part of that transaction, under the same or equivalent privacy protections.

Compliance with law

We may disclose your information if required to do so by law, regulation or court order, or to respond to requests from law enforcement, regulators or other public authorities. We may also disclose information to protect our rights, property or safety, or that of our customers or the public.

Your Choices Regarding Use Of The Information We Collect

You have several choices about how we use your information, particularly for marketing and cookies.

Marketing communications

You will receive marketing emails from us only if you have opted in or if we are otherwise permitted under applicable law (for example, where you are an existing customer and we are promoting similar products). You can stop receiving marketing emails at any time by:

• Clicking the “Unsubscribe” link in any marketing email; or
• Contacting us at [email protected].

Even if you opt out of marketing, we may still send you non‑marketing messages related to your orders, your account or important service updates.

Cookies and online advertising

You can manage your cookie preferences through your browser settings and, where available, through our cookie consent banner. You can also control personalised advertising through tools provided by specific platforms (for example, Google Ads Settings) and industry bodies (such as YourOnlineChoices in the EU/UK).

Please note that if you disable certain cookies, some features of our website may not function properly.

Cookies, Web Beacons, and How We Use Them

A cookie is a small text file placed on your device when you visit a website. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to site owners.

We use the following types of cookies:

• Strictly necessary cookies – required for basic site functionality such as keeping you logged in, remembering your cart and enabling secure checkout. These cannot be switched off via our systems.
• Performance and analytics cookies – help us understand how visitors use our site so we can improve it (for example, Google Analytics).
• Functional cookies – allow the site to remember your choices (such as language or region) and provide enhanced features.
• Advertising and targeting cookies – used by us and our partners (including Google) to deliver relevant adverts and measure the effectiveness of our marketing campaigns.

We may also use similar technologies such as web beacons, pixels and tags. These are small pieces of code or images that help us understand browsing behaviour, email engagement and campaign performance.

Google services and personalised advertising

We use Google services such as Google Analytics, Google Ads and Google Merchant Centre. These services may use cookies and similar technologies to collect data about your use of our website and other websites, including:

• Pages you visit and products you view or purchase;
• Your IP address and general location;
• Device and browser information;
• How you reached our site (for example, from a Google search or advert).

Google may use this information to provide us with aggregated reports and to personalise adverts shown to you on Google services and across the web. For more information on how Google uses data, please see Google’s Privacy & Terms. You can manage your ad settings at https://adssettings.google.com.

Managing cookies

You can control and delete cookies in various ways, including through your browser settings. Most browsers allow you to:

• View which cookies are stored on your device;
• Delete all or some cookies;
• Block cookies from specific websites;
• Block all cookies from being set;
• Set your browser to delete cookies each time you close it.

Please note that disabling or blocking certain cookies may impact your ability to use some parts of our website.

List of cookies we collect

The table below lists the main cookies we use and the information they store. This list is not exhaustive and may change from time to time as we improve and update our services.

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Allows pages to be displayed more quickly.
COMPARE	The items that you have in the Compare Products list.
CUSTOMER	An encrypted version of your customer id.
CUSTOMER_AUTH	An indicator if you are signed into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores your Customer Segment ID.
EXTERNAL_NO_CACHE	A flag that indicates whether caching is enabled.
FRONTEND	Your session ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The last product you looked at.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site to remember this.
RECENTLYCOMPARED	The items you recently compared.
STF	Information on products you emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer has allowed cookies to be saved.
VIEWED_PRODUCT_IDS	The products that you recently looked at.
WISHLIST	An encrypted list of products added to your wish list.
WISHLIST_CNT	The number of items in your wish list.

Online Account Registration

To make online shopping faster and easier, you may register for an account on the Stuart Avenue website. As a registered customer, you can securely store your shipping addresses and billing information, view your order history and manage your preferences.

You are responsible for keeping your account login details secure and for any activity that takes place using your account. If you believe your account has been compromised, please contact us immediately.

Emails

We may send you emails for different purposes, including:

• Service emails related to your orders, account, deliveries or changes to our terms or policies;
• Marketing emails about new products, offers or news, where you have subscribed or where we are permitted to do so.

You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link in any marketing email, or by contacting us. Please note that you may still receive service emails even if you opt out of marketing.

Acceptance

By using this website, you acknowledge that you have read and understood this Privacy & Cookie Policy. If you do not agree with the terms of this policy, please do not use our website. Your continued use of the website following any changes to this policy will constitute your acceptance of those changes.

Questions for Stuart Avenue?

If you have any questions, concerns or requests relating to this Privacy & Cookie Policy or your personal data, please contact us or email us at [email protected].

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). Further information is available on the ICO website.